Sky Sports is, once again, showing their support for ending men’s violence against women and girls on White Ribbon Day, Monday, 25th November.

From Friday 22nd November to Monday, 25th November, sports fans across the UK will see some of their favourite sports personalities showing their support of White Ribbon Day, the internationally recognised day where men show their year-long commitment to preventing violence against women and girls. 

Sky Sports support of White Ribbon Day and this year's campaign, It Starts with Men, represents an ongoing cultural shift happening across sports, where sexist and misogynistic attitudes are being challenged by men in their role as allies to women and girls – whether that’s in the stands, on the pitch, or in changing rooms.  

White Ribbon UK is the leading charity engaging men and boys to stop violence before it starts through personal reflection and allyship with women and girls. This White Ribbon Day, #ItStartswithMen to create positive cultural change and challenge harmful behaviours to prevent violence against women and girls. 

The campaign highlights the importance of the allyship of men to challenge pervasive attitudes and behaviours that lead to violence, and are harmful in themselves, including cat calling, sexist comments, unwanted touching, and invading someone's personal space. 

Director of Creative Output at Sky Sports, Ben Wickham said, ‘’Sky Sports is proud to support White Ribbon again this year, as we continue to acknowledge the importance of allyship in creating positive cultural change for women and girls. Our presenters and pundits will show their support on behalf of Sky Sports, by wearing the White Ribbon pin and referencing what is an incredibly important campaign and ongoing issue.”

Anthea Sully, Chief Executive at White Ribbon UK said, “Sports is an important space where men and boys explore how to express themselves. This can be a space where they learn how to be disciplined, care for others and learn how to work as part of a team. It is so important that broadcasters and presenters who many men and boys look up to call for better from their peers and prioritise the safety of women and girls.” 

Earlier this week, Anthea Sully, Chief Executive of White Ribbon UK, and Henry Hughes, White Ribbon UK Trustee, appeared on Sky Sports News to discuss this years campaign and the importance of men and boys allyship in sport.

To show your support of White Ribbon Day, Sky Sports and White Ribbon UK encourage members of the public to wear a White Ribbon and make the White Ribbon Promise to never use, excuse or remain silent about men’s violence against women.  

Learn more about White Ribbon Day 2024: www.whiteribbon.org.uk/white-ribbon-day-2024

Make the White Ribbon Promise: www.whiteribbon.org.uk/promise 

Wear the White Ribbon: https://www.whiteribbon.org.uk/shop/white-ribbon-enamel-badge